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Meanwhile, a You Gov poll in 2015, found that one in five Brits admit to having had a fling, with a further 13 per cent having considered it.Women were more likely to cheat with a friend, while men favoured work colleagues or strangers. A poll of 1,600 people in 2008 by Saga Zone, a social networking site for over-fifties, found that older people were more likely to take a relaxed view on infidelity - for a variety of reasons: they were raised in more liberal times or know that, given the average two-year span of most affairs, a brief and exciting distraction needn't ruin a lifetime of togetherness.With the children grown up and their partner's testosterone levels dropping, many find their libido has reawoken - even if they don't feel as good naked as they did two decades earlier."This idea that female sexuality is the preserve of 22-year-olds is just absurd.
Among my friends, who range from 30 to 60, it's not a surprise to find a sea of infidelity.
The immediacy and impersonal nature of the web turns infidelity into a kind of marital incision: if you want to cheat, you can do it quickly and tidily. According to David Frederick, a professor of health psychology at Chapman University in California and lead researcher on a 2007 infidelity study, while unfaithful men "were looking for sexual variety and excitement", women were more likely to cheat out of emotional frustration and "fall in love with someone else or to look for reassurance that they were still desirable", says Frederick.
This is the thread running through these new infidelity TV dramas and it rings brutally true.
Research suggests women look elsewhere because the quality of their marriages is corroding.
A 2014 American study found that a lack of quality time, unresolved conflicts and inattention were reasons women allowed their eyes to wander (and sometimes their bodies to follow). As one friend put it: "The burden of cheating on my husband is mine to bear.